Trouble with Comics, ADD Reviews Dark Horse Comics' Watermark

ADD Reviews Dark Horse Comics’ Watermark

The dictionary defines a watermark as “faint design made in some paper during manufacture, that is visible when held against the light and typically identifies the maker.” Dark Horse defies this rather conventional view with its digital watermark, by making it bold, not faint, visible at all times, and applying it not to paper but to digital review copies rather than paper.

"Wait a minute," you’re no doubt saying, "I’ve seen a digital watermark on promotional items from Marvel, and they’re not that bad." Well, that’s Marvel, my friend. They stick a watermark in the corner, sometimes obscuring a small part of the artwork, but Dark Horse? They want to make certain¬†you can think only of the watermark when trying to immerse yourself in whatever it is that lies beneath it:

See what I mean? Now multiply that times 6 panels or so per page for 242 pages. I think you’ll agree that, for staying top-of-mind and really drawing the reader’s (well, reviewer’s) attention, The Dark Horse Watermark really hits it out of the park. No matter how hard I tried (for some damned reason or other) to read the material — it might be comics, I guess, maybe — underneath that watermark, at the end of the day, it’s all I could see, all I could think about, all I care to mention of the file I received. Kudos to the genius that thought up this amazing way to promote a watermark. Job well done.

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